Social Media Metrics and Analytics: LJ3
Within chapter 6 there were many different statistics given regarding social media. In 2019, it was recorded that almost $3 billion were spent on smartphones. This goes to show how important electronic devices are in this day and age. I believe this statistic will only increase from that year. I remember that when I was in eighth grade, I got my first phone in eighth grade, and even then, most of my classmates and friends had already gotten their own personal cell phones a few years before I did. Nowadays, I see kids in elementary school with their own phones already, therefore, this statistic does not surprise me much. One aspect I found pretty interesting about this chapter was the segment about "See, Say, Feel, Do". Typically, this helps with advertising and marketing a brand or product. The "see" measure is the totals you see. Such as email subscriptions or even follower count. It helps you better visualize how much growth the social media account is doing. Th...