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Showing posts from February, 2023

Social Media Metrics and Analytics: LJ3

  Within chapter 6 there were many different statistics given regarding social media. In 2019, it was recorded that almost $3 billion were spent on smartphones. This goes to show how important electronic devices are in this day and age. I believe this statistic will only increase from that year. I remember that when I was in eighth grade, I got my first phone in eighth grade, and even then, most of my classmates and friends had already gotten their own personal cell phones a few years before I did. Nowadays, I see kids in elementary school with their own phones already, therefore, this statistic does not surprise me much. One aspect I found pretty interesting about this chapter was the segment about "See, Say, Feel, Do". Typically, this helps with advertising and marketing a brand or product. The "see" measure is the totals you see. Such as email subscriptions or even follower count. It helps you better visualize how much growth the social media account is doing. Th...

Assignment 3

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  The social media application I will be talking about is Instagram. On average, I spend about two hours a day on Instagram. I only have access to Instagram on my phone, so that is the platform I frequently go on. When I was in high school, I used to open Instagram on my laptop as well if I did not have my phone on me, or when I posted something new and was nosy to see how my post was doing without going on my phone. I notice that I go on Instagram even when there is no purpose or even when I just got out of the application. But usually when I do go on it, I like posts/stories, watch stories or reels my friends send me, comment on people's post, or share posts that are related to the organization I am a part of, or even look for resources. I don't have a pattern of when I go throughout the day. But I notice that when I go on my phone at night before I go to sleep, I don't usually go on Instagram because I would go on TikTok instead. I know for certain that last school year ...