Social Media Metrics and Analytics: LJ3

 

Within chapter 6 there were many different statistics given regarding social media. In 2019, it was recorded that almost $3 billion were spent on smartphones. This goes to show how important electronic devices are in this day and age. I believe this statistic will only increase from that year. I remember that when I was in eighth grade, I got my first phone in eighth grade, and even then, most of my classmates and friends had already gotten their own personal cell phones a few years before I did. Nowadays, I see kids in elementary school with their own phones already, therefore, this statistic does not surprise me much.

One aspect I found pretty interesting about this chapter was the segment about "See, Say, Feel, Do". Typically, this helps with advertising and marketing a brand or product. The "see" measure is the totals you see. Such as email subscriptions or even follower count. It helps you better visualize how much growth the social media account is doing. The "say" aspect is anything that is similar to a person sharing the information. For instance, retweets, reposts, likes, screen shots- they all contribute to how the person is "saying" or "sharing" or "spreading" this information. This helps increase the account's engagement which can also help others become more interactive and knowledgeable about the account and can then "see" how they can continue to support it. The "feel" measure is also pretty straightforward. It is mainly measured through likes and dislikes. It may not give full expression from the customer, but it gives us an idea of how many people "feel" a certain way out of the total amount of people who "see" the post. Finally, the "do" factor. This factor typically gives you the inside scoop on what the outcome ends up being. For instance, if the viewer ends up buying the product. Using all four measures for social media, and understanding how they connect to one another is a decent guide for knowing how to improve advertising and marketing skills to grow a business or brand.

These are just some facts that stood out to me personally, and I can understand in further detail. Knowing social media analytics and statistics are important for anyone who is thinking of having a brand, personally or professionally, to develop a strong base for the brand and marketing strategies.


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